The Gulf & MENA countries are full of opportunity, but it’s not without its friction points. And the truth is, most companies entering the region face challenges they weren’t prepared for. These hidden hurdles are rarely discussed, but they shape the reality on the ground.
The Market Moves Fast — But Not Always How You Expect
You’ll often hear about speed and innovation in the region. And it’s true. Digital transformation and economic diversification are moving quickly. But at the same time, bureaucracy and hierarchy still play a role. It’s a duality many businesses struggle to navigate.
Regulations Can Be Complex and Fluid
New policies are introduced often. Licensing, tax, and compliance rules evolve. What worked six months ago might not apply today. Without the right local guidance, businesses find themselves stuck in grey areas that delay operations.
Relationships Are Still the Foundation
Whether you’re entering the UAE, Saudi Arabia, or North Africa, relationships remain central. A personal introduction often moves things faster than a dozen emails. Building trust takes time and consistency, but it unlocks access no marketing plan can buy.
Assumptions About Market Fit Can Backfire
Just because a product succeeds elsewhere doesn’t mean it’s right for the GCC & MENA regions. Cultural relevance, timing, and even climate can affect how your offering is received. Testing and adapting are not optional. They’re essential.
Speed Without Strategy Is Risky
Many businesses rush in, trying to capture market share. But entering the MENA without a clear, realistic strategy often leads to stalled projects or early exits. Patience, planning, and partnership are what drive real progress.
Our Role Is to Bring Clarity and Direction
At Jaione, we’ve seen the hidden hurdles up close. We help companies identify them early and build strategies to overcome them. From market research to on-ground support, we give you a path that’s clear, actionable, and rooted in real-world dynamics.
